By Salman Khan ‘Sikandar’ Follows ‘Tiger 3’ Strategy: Set for a Rare Sunday Release – Details Inside
Salman Khan is known not just for his blockbuster films but also for pushing boundaries in Bollywood. His upcoming action thriller, Sikandar, directed by the acclaimed AR Murugadoss, is already generating immense buzz nationwide. Interestingly, it’s not just the film’s content or star power that’s grabbing headlines — it’s the unconventional Sunday release that has everyone talking.
In a move that mirrors the strategy used for Tiger 3, the makers of Sikandar have chosen to release the film on a Sunday instead of the traditional Friday. While this approach is rare, it signals a bold shift in marketing and distribution strategies, especially for high-stakes entertainers.
Why a Sunday Release for Sikandar?
Bollywood has long followed the tradition of releasing films on Fridays to maximize weekend collections. So, why disrupt what already works? The makers of Sikandar, however, appear to be embracing a more dynamic and flexible strategy — one that could potentially reshape the future of Bollywood release calendars.
Let’s explore three key reasons behind this unique plan:
1. Holiday and Festive Advantage
First and foremost, this isn’t a random decision. The film’s Sunday release aligns with a national holiday or long weekend, which offers a strategic edge. Since audiences are typically in leisure mode on such days, Sikandar is expected to draw massive footfall right from the first show. As a result, the film can enjoy a powerful and profitable launch.
2. Extended First Week Run
Additionally, releasing the film on a Sunday gives it a longer first-week window before any new competition enters. This means there’s a solid buffer to build word-of-mouth, maximize weekday footfalls, and gain stronger box office numbers. Consequently, the makers can maintain momentum throughout the week.
3. Proven Success with Tiger 3
Moreover, this isn’t the first time Salman Khan has deviated from the norm. His previous release, Tiger 3, followed a similar schedule and became a massive hit both in India and abroad. Therefore, this proven formula indicates that a non-traditional release day can still dominate the box office when backed by star power and effective marketing.
What Sets Sikandar Apart?
AR Murugadoss x Salman Khan – A First-Time Collaboration
This film marks the first collaboration between director AR Murugadoss and Salman Khan. Murugadoss is renowned for his high-octane action films like Ghajini and Thuppakki, known for emotional depth and mass appeal. Paired with Salman’s charisma, Sikandar promises to deliver a fresh cinematic experience.
High-Voltage Action Meets Emotional Storytelling
Based on early teasers, Sikandar is expected to combine stylish action with emotional drama and a patriotic tone — the perfect recipe for an Eid or Independence Day blockbuster. Salman’s role is said to be a never-before-seen avatar, blending emotional intensity with physical grit.
Visually rich scenes, high-stakes stunts, and a gripping soundtrack have already raised expectations. As a result, the film is shaping up to be a mega-production aimed at a wide audience.
Marketing Strategy: Building Buzz with Innovation
The film’s marketing team isn’t holding back. They’ve adopted a modern, multi-platform strategy with early motion posters, behind-the-scenes content, and interactive fan contests. Thanks to Salman Khan’s enormous social media influence, Sikandar is consistently trending online.
Moreover, the Sunday release helps create a sense of urgency and novelty, turning the release day into an event rather than just another film opening.
Conclusion: Will This Bold Move Pay Off?
Choosing a Sunday release for Sikandar is a daring decision that could set a new precedent for Bollywood blockbusters. With Salman Khan’s superstardom, AR Murugadoss’ creative vision, and a carefully crafted release strategy, the film seems built for success.
Whether this approach becomes the new norm or stays a one-time experiment remains to be seen. However, one thing is certain — Sikandar is set to make waves, not just at the box office, but in Bollywood’s evolving narrative.
Follow us on:
YouTube: www.youtube.com/@cricbolofficial?sub_confirmation=1
Instagram: https://www.instagram.com/cricbolofficial/
Pinterest: https://in.pinterest.com/cricbol
Facebook: https://www.facebook.com/PuzzillaOfficial/
